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Barbie is soooo last year…
By Plan B | April 21, 2008
Awww poor Mattel looks like they are having some problems with their Barbie Dolls. Yup those new kids on the block Bratz Dolls, have been putting pressure on Barbie and are the new Champions of Doll-dom. Now Mattel is trying to figure out “Why?”. I don’t think it’s that hard to figure out. Mattel was too slow with trying to appeal to the non-white audience with their Dolls. They left that segment open and unattended for way too long. Now I am not a Girl but I do know that when I have had to buy dolls as gifts I usually try and buy the doll that is of the same ethnicity of the person I am buying the doll for. Not saying I never bought a regular white Barbie doll for a black girl. But If I did it was usually to complete a set where they already had a Black version. From the start Bratz dolls have come in all flavors of the rainbow and are more representative of America the melting pot. They capitalized on the needs and desires of minorities and as such have reaped the reward. Go Bratz!
Topics: In the News |
One Response to “Barbie is soooo last year…”
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April 22nd, 2008 at 1:18 am
Oh Well for Mattel. As they say: You snooze, you lose. Ironically, the Bratz dolls, with thier over sized parts, used to scare the heck out of my son when he was little.